Privacy policy
Effective Date: January 23, 2026
Last Updated: January 23, 2026
Caelum Praxis Holdings LLC, operating as Vigilant Safety ("Vigilant Safety," "we," "us," or "our"), operates this store and website, including all related information, content, features, tools, products and services (collectively, the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
TABLE OF CONTENTS
- Personal Information We Collect or Process
- Personal Information Sources
- How We Use Your Personal Information
- How We Disclose Personal Information
- Cookies and Tracking Technologies
- Third-Party Services
- Relationship with Shopify
- Third-Party Websites and Links
- Children's Data
- Security and Retention of Your Information
- Your Rights and Choices
- State-Specific Privacy Rights (United States)
- European Economic Area and United Kingdom Rights
- Canadian Privacy Rights
- International Transfers
- Changes to This Privacy Policy
- Contact Information
1. PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact Information
Name, email address, phone number, billing address, shipping address, and other similar contact information.
Financial Information
Credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment (e.g., Shopify Payments, PayPal, Google Pay, Apple Pay, Venmo), payment confirmation, and other payment details.
Account Information
Username, password, security questions, account preferences, settings, order history, and purchase history.
Transaction Information
Items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, past transactions, and transaction history.
Communications
Information you include in communications with us, such as when sending a customer support inquiry, responding to surveys, or providing feedback.
Device and Usage Information
Information about your device, browser, or network connection, including IP address, device identifiers, browser type and version, operating system, geolocation data (based on IP address), and other unique identifiers.
Usage Information
Information regarding your interaction with the Services, including how and when you interact with or navigate the Services, pages viewed, links clicked, features used, time spent on pages, referring/exit pages, and other usage data.
Marketing and Communication Preferences
Your preferences for receiving marketing communications, including email and SMS marketing preferences, and your communication history with us.
Cookies and Tracking Data
Information collected through cookies, web beacons, pixels, and similar tracking technologies, including information from advertising and analytics services such as Google Ads, Facebook/Meta pixel, TikTok pixel, Shopify Analytics, and Triple Whale.
2. PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
Directly from You
When you create an account, visit or use the Services, make a purchase, communicate with us, sign up for email or SMS marketing, participate in promotions or surveys, or otherwise provide us with your personal information.
Automatically Through the Services
From your device when you use our products or services or visit our websites, including through the use of cookies, pixels, web beacons, and similar tracking technologies.
From Our Service Providers
When we engage third-party service providers to enable certain technology and when they collect or process your personal information on our behalf, including:
- Shopify (e-commerce platform and payment processing)
- Payment processors (Shopify Payments, PayPal, Google Pay, Apple Pay, Venmo)
- Analytics providers (Shopify Analytics, Triple Whale)
- Advertising platforms (Google Ads, Facebook/Meta Ads, TikTok Ads)
- Email marketing (Klaviyo)
- SMS marketing providers
- Order tracking (Track123)
From Our Partners or Other Third Parties
From advertising partners, analytics providers, social media platforms, data brokers, and other third-party sources as permitted by law.
3. HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services
To provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising
To send marketing, advertising, and promotional communications by email, SMS, or postal mail; to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services; to measure and analyze the effectiveness of our marketing campaigns; to create custom audiences and lookalike audiences for advertising purposes; and to conduct retargeting and remarketing activities.
Analytics and Performance
To understand how you use the Services, analyze trends, track user behavior, measure advertising effectiveness, optimize our website performance, and improve our products and services using tools such as Shopify Analytics and Triple Whale.
Security and Fraud Prevention
To authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services.
Communicating with You
To provide you with customer support, to respond to your inquiries, to send transactional communications (such as order confirmations and shipping updates via Track123), to provide effective services to you, and to maintain our business relationship with you.
Legal Compliance and Protection
To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
4. HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
Service Providers and Vendors
We share personal information with third parties who perform services on our behalf, including:
- Shopify (e-commerce platform, hosting, and payment processing)
- Payment processors (Shopify Payments, PayPal, Google Pay, Apple Pay, Venmo)
- Analytics providers (Shopify Analytics, Triple Whale)
- Email marketing (Klaviyo)
- SMS marketing providers
- Order tracking and fulfillment (Track123, shipping carriers)
- IT management and cloud storage providers
- Customer support services
- Data analytics providers
Advertising and Marketing Partners
We share personal information with business and marketing partners to provide marketing services and advertise to you, including:
- Google Ads (advertising and conversion tracking)
- Facebook/Meta Ads (advertising, pixel tracking, custom audiences, lookalike audiences, retargeting)
- TikTok Ads (advertising and pixel tracking)
These partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity. You can exercise your rights to opt out of those uses as described in Section 11 below.
At Your Direction or With Your Consent
When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
Corporate Affiliates
With our affiliates or otherwise within our corporate group, including Caelum Praxis Holdings LLC and any subsidiaries.
Business Transfers
In connection with a business transaction such as a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal information may be transferred to the acquiring entity.
Legal Obligations and Rights Protection
To comply with any applicable legal obligations (including to respond to subpoenas, court orders, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, the rights of our users, or others.
5. COOKIES AND TRACKING TECHNOLOGIES
We use cookies, pixels, web beacons, and similar tracking technologies to collect information about your browsing activities on the Services and across other websites. These technologies help us provide, improve, and personalize the Services, remember your preferences, understand how you use our Services, and deliver relevant advertising.
Types of Cookies We Use:
Essential Cookies
Necessary for the Services to function properly, including cookies that enable you to log into secure areas, use a shopping cart, and make purchases.
Analytics and Performance Cookies
Allow us to understand how visitors use the Services, including tracking page visits, time spent on pages, and navigation patterns. We use Shopify Analytics and Triple Whale for these purposes.
Advertising and Marketing Cookies
Used to deliver relevant advertisements to you based on your interests and online activity. These cookies are placed by advertising partners such as Google Ads, Facebook/Meta Ads, and TikTok Ads.
Shopify Cookie Banner
Our Services use a cookie consent banner provided by Shopify, which allows you to manage your cookie preferences where required by applicable law.
Managing Cookies
Most web browsers allow you to control cookies through their settings. However, if you disable cookies, some features of the Services may not function properly. You can also manage your advertising preferences and opt out of targeted advertising as described in Section 11 below.
For more information about the cookies we use, please refer to our Cookie Policy or contact us using the details provided below.
6. THIRD-PARTY SERVICES
We use the following third-party services that may collect, process, or store your personal information:
E-Commerce Platform
Shopify Inc. provides our e-commerce platform and collects information as described in their privacy policy at https://www.shopify.com/legal/privacy.
Payment Processing
- Shopify Payments
- PayPal (https://www.paypal.com/us/legalhub/privacy-full)
- Google Pay (https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice)
- Apple Pay (https://support.apple.com/en-us/HT203027)
- Venmo (https://www.venmo.com/legal/us-privacy-policy/)
Analytics
- Shopify Analytics
- Triple Whale (https://www.triplewhale.com/privacy)
Advertising
- Google Ads (https://policies.google.com/privacy)
- Facebook/Meta Ads (https://www.facebook.com/privacy/policy)
- TikTok Ads (https://www.tiktok.com/legal/page/us/privacy-policy/en)
Email Marketing
Klaviyo (https://www.klaviyo.com/legal/privacy/privacy-notice)
SMS Marketing
Our SMS marketing provider (subject to their privacy policy and our SMS Terms of Service)
Order Tracking
Track123 (https://www.track123.com/privacy-policy)
Each of these service providers has their own privacy policies governing how they collect, use, and disclose your personal information. We encourage you to review their privacy policies.
7. RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify Inc., which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.
To help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify.
In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Privacy Policy at https://www.shopify.com/legal/privacy. Depending on where you live, you may exercise certain rights with respect to your personal information at https://privacy.shopify.com/en.
8. THIRD-PARTY WEBSITES AND LINKS
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.
Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
9. CHILDREN'S DATA
The Services are not intended to be used by children under the age of 13, and we do not knowingly collect any personal information about children under 13 years of age. If you are between the ages of 13 and 18, you must have your parent's or legal guardian's permission to use the Services.
If you are the parent or guardian of a child under 13 who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
10. SECURITY AND RETENTION OF YOUR INFORMATION
We take reasonable precautions and follow industry best practices to protect your personal information from unauthorized access, disclosure, modification, or unauthorized destruction. We use encryption technologies such as SSL (Secure Socket Layer) for transmitting sensitive information, and all payment information is encrypted using PCI-DSS (Payment Card Industry Data Security Standard) requirements.
However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
Data Retention
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Unless specified otherwise in this Privacy Policy, personal information shall be processed and stored for as long as required by the purpose for which it has been collected and may be retained for longer due to applicable legal obligations or based on your consent. Once the retention period expires, personal data shall be deleted or anonymized.
11. YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Right to Access / Know
You may have a right to request access to personal information that we hold about you, including information about the categories of personal information we collect, the sources from which we collect it, the purposes for which we use it, and the third parties with whom we share it.
Right to Delete
You may have a right to request that we delete personal information we maintain about you, subject to certain exceptions.
Right to Correct
You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability
You may have a right to receive a copy of the personal information we hold about you in a structured, commonly used, and machine-readable format and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt Out of Sale or Sharing for Targeted Advertising
Depending on where you reside, you may have a right to opt out of the "sale" or "sharing" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising," as defined in applicable privacy laws.
To opt out of targeted advertising:
- Click the "Your Privacy Choices" or "Do Not Sell or Share My Personal Information" link on our website
- Adjust your cookie preferences in the Shopify cookie banner
- Enable Global Privacy Control (GPC) in your browser
If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser that you use to visit the website.
Managing Communication Preferences
We may send you promotional emails and SMS messages, and you may opt out of receiving these at any time by:
- Using the unsubscribe option displayed in our emails
- Replying STOP to any SMS message
- Contacting us using the details provided below
If you opt out, we may still send you non-promotional communications, such as those about your account, orders, or our ongoing business relationship.
How to Exercise Your Rights
You may exercise any of these rights by contacting us using the contact details provided in Section 17 below. We will not discriminate against you for exercising any of these rights.
We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.
We will respond to your request in a timely manner as required under applicable law, typically within 30-45 days depending on your jurisdiction.
12. STATE-SPECIFIC PRIVACY RIGHTS (UNITED STATES)
This section applies to residents of the following U.S. states: California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Nevada, Delaware, Iowa, New Hampshire, New Jersey, Nebraska, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and Montana.
Notice at Collection (California Residents)
The following categories of personal information have been collected or disclosed in the past 12 months:
| Category of Personal Information | Collected | Disclosed for Business Purpose | Sold or Shared |
|---|---|---|---|
| Identifiers (name, email, phone, address, IP address) | Yes | Yes | Yes |
| Financial information (payment details) | Yes | Yes | No |
| Commercial information (purchase history, cart activity) | Yes | Yes | Yes |
| Internet or electronic network activity (browsing history, usage data) | Yes | Yes | Yes |
| Geolocation data (based on IP address) | Yes | Yes | Yes |
| Inferences drawn from the above | Yes | Yes | Yes |
Sources of Personal Information:
Directly from you, automatically through the Services, from service providers, and from third-party partners.
Purposes of Use:
To provide Services, marketing and advertising, analytics, security and fraud prevention, customer communication, and legal compliance as described in Section 3.
Categories of Third Parties:
Service providers (Shopify, payment processors, fulfillment), analytics providers (Shopify Analytics, Triple Whale), advertising partners (Google Ads, Facebook/Meta Ads, TikTok Ads), marketing platforms (Klaviyo, SMS providers), and order tracking (Track123).
Your California Privacy Rights
In addition to the rights described in Section 11, California residents have:
- The right to opt out of the sale or sharing of personal information for cross-context behavioral advertising
- The right to limit the use and disclosure of sensitive personal information (note: we do not collect or process sensitive personal information as defined under California law unless necessary for our Services)
- The right to non-discrimination for exercising privacy rights
Additional Rights for Virginia, Colorado, Connecticut, Texas, Oregon, Montana, and Other States
Residents of these states have the right to:
- Opt out of the processing of personal information for targeted advertising or profiling in furtherance of decisions that produce legal or similarly significant effects
- Opt out of the sale of personal information
- Access, correct, delete, and obtain a copy of their personal information
Minnesota and Maryland Residents:
You have the right to obtain a list of specific third parties to which we have disclosed your personal information.
How to Exercise Your Rights
To exercise your state privacy rights:
- Email us at support@vigilant-safety.com
- Use the "Your Privacy Choices" link on our website
- Enable Global Privacy Control (GPC) in your browser
- Submit a request through our contact form at https://vigilant-safety.com/pages/contact
We will respond to your request within 45 days as required by applicable state law. We may extend this period by an additional 45 days when reasonably necessary, in which case we will notify you of the extension.
13. EUROPEAN ECONOMIC AREA AND UNITED KINGDOM RIGHTS
This section applies to individuals in the European Economic Area (EEA) and the United Kingdom (UK) under the General Data Protection Regulation (GDPR) and UK GDPR.
Legal Basis for Processing
We process your personal information based on one or more of the following legal bases:
- Consent: You have given clear consent for us to process your personal information for a specific purpose (e.g., marketing communications).
- Contract: Processing is necessary for the performance of a contract with you (e.g., fulfilling your order).
- Legal Obligation: Processing is necessary to comply with legal obligations.
- Legitimate Interests: Processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests.
Your GDPR Rights
In addition to the rights described in Section 11, you have the following rights:
Right to Object
You have the right to object to processing of your personal information where we rely on legitimate interests as the legal basis for processing.
Right to Restrict Processing
You have the right to request that we restrict processing of your personal information in certain circumstances.
Right to Withdraw Consent
Where we rely on consent to process your personal information, you have the right to withdraw consent at any time. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Right to Lodge a Complaint
You have the right to lodge a complaint with your local data protection supervisory authority. For a list of EEA data protection authorities, visit https://edpb.europa.eu/about-edpb/about-edpb/members_en. For the UK, contact the Information Commissioner's Office (ICO) at https://ico.org.uk.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When determining retention periods, we consider:
- The amount, nature, and sensitivity of the personal information
- The purposes for which we process the information
- Whether we can achieve those purposes through other means
- Applicable legal requirements
International Transfers
Your personal information may be transferred to and processed in countries outside the EEA and UK, including the United States. When we transfer personal information outside the EEA or UK, we rely on:
- European Commission's Standard Contractual Clauses (SCCs)
- UK International Data Transfer Agreement (IDTA)
- Adequacy decisions where applicable
How to Exercise Your Rights
To exercise your GDPR rights, contact us using the details in Section 17. We will respond within one month of your request, which may be extended by two further months where necessary, taking into account the complexity and number of requests.
14. CANADIAN PRIVACY RIGHTS
This section applies to residents of Canada under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
Your Rights Under Canadian Privacy Law
Canadian residents have the right to:
- Access personal information we hold about you
- Request correction of inaccurate personal information
- Withdraw consent for processing (subject to legal or contractual restrictions)
- Lodge a complaint with the Office of the Privacy Commissioner of Canada
Consent
By using the Services, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. You may withdraw consent at any time by contacting us, subject to legal or contractual restrictions and reasonable notice.
Cross-Border Transfers
Your personal information may be processed and stored outside of Canada, including in the United States, where it may be subject to the laws of those jurisdictions, including lawful access by government authorities.
How to Exercise Your Rights
To exercise your Canadian privacy rights or file a complaint, contact us using the details in Section 17. If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada at https://www.priv.gc.ca.
15. INTERNATIONAL TRANSFERS
Please note that we may transfer, store, and process your personal information outside the country in which you live, including in the United States. These countries may have data protection laws that are different from the laws of your country.
When we transfer personal information internationally, we implement appropriate safeguards to protect your personal information, including:
- Standard Contractual Clauses approved by the European Commission or UK authorities
- Adequacy decisions recognizing that certain countries provide adequate data protection
- Other legally recognized transfer mechanisms
16. CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by:
- Updating the "Last Updated" date at the top of this Privacy Policy
- Posting the revised Privacy Policy on our website
- Sending you an email notification (if you have provided us with your email address)
- Providing other notice as required by applicable law
We encourage you to review this Privacy Policy periodically. Your continued use of the Services after any changes to this Privacy Policy constitutes your acceptance of the revised Privacy Policy.
17. CONTACT INFORMATION
If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, or if you would like to exercise any of your rights, please contact us:
Caelum Praxis Holdings LLC
Operating as Vigilant Safety
Email: support@vigilant-safety.com
Mailing Address:
Vigilant Safety
2428 Northcrest Drive
Plano, TX 75075
United States
Contact Form: https://vigilant-safety.com/pages/contact
For the purpose of applicable data protection laws, Caelum Praxis Holdings LLC is the data controller of your personal information.
We will respond to your inquiry or request as soon as possible and in accordance with applicable law.
GOVERNING LAW
This Privacy Policy shall be governed by and construed in accordance with the laws of the State of Texas, United States, without regard to its conflict of law provisions.
For users in the United Kingdom, nothing in this Privacy Policy affects your rights under the UK GDPR or other applicable UK data protection laws.
For users in the European Economic Area, nothing in this Privacy Policy affects your rights under the GDPR or other applicable EEA data protection laws.
For users in Canada, nothing in this Privacy Policy affects your rights under PIPEDA or applicable provincial privacy legislation.
This Privacy Policy was last updated on January 23, 2026.
Caelum Praxis Holdings LLC
Operating as Vigilant Safety